The Heart Foundation $hit tick has been given the flick

heart foundationOn the 29th of December last year I wrote here, “Anyone with even a modicum of common sense finds the Heart Foundation tick of approval to be an utter joke and a scam. As far as I’m concerned, that $hit tick should be given the flick.”

Dreams CAN come true. After 26 years, the ridiculous $hit tick is being retired. ABOUT TIME.


In this excerpt from a 2012 article, you can clearly what a joke the tick is:


The Heart Foundation’s Tick can be found on a range of high sugar content products including Uncle Toby’s Fruit Fix bars (71 per cent sugar) Uncle Tobys Oats Temptations (34 per cent sugar) and Nestle’s Milo Breakfast cereal (29.7 per cent sugar) and Kelloggs Just Right (31.1 per cent sugar).

But try to convince the foundation that giving its Tick to foods with high sugar content equates to condoning poor nutrition and you’ll come up against a senior workforce with strong links to promoting the benefits of sugar, including:

– The NSW Heart Foundation CEO since 2003, Tony Thirlwell. Mr Thirlwell was in charge of a massive campaign on behalf of the sugar industry while working for sugar giant CSR in the 1980s. It aimed to convince Australians that sugar was “a natural part of life” and was not bad for people’s health at a time when sugar consumption was declining.

– A former senior nutritionist at the Heart Foundation who was also a former CSR sugar employee from the same time as Mr Thirlwell. The nutritionist also worked for the Low GI symbol program which features on CSR sugar products, Kelloggs and Nestle and has since left the Heart Foundation to work for softdrink giant PepsiCo.

– The marketing manager of the Tick program between 2006 and 2010, who had previously worked for the sugar lobby group Sugar Australia – 75 per cent owned by CSR.

– Mackay Sugar Limited, which owns the remaining 25 per cent of Sugar Australia, is also listed as a corporate sponsor of the Heart Foundation.

Mr Thirlwell denied there was any conflict of interest in his past and present roles and said his previous work with the sugar industry had no bearing on his current role at the Heart Foundation.

A Heart Foundation spokeswoman said: “Mr Thirlwell’s employment of almost a quarter of a century ago is not relevant to his current role and responsibilities.

“He is one of Australia’s most senior not for profit CEOs and anyone who knows Mr Thirlwell is aware of his commitment to making Australians healthier and how hard he works to reduce death and suffering caused by cardiovascular disease.”

Despite efforts to obtain responses, neither of the two former staff mentioned above would agree to be interviewed by

The Heart Foundation also receives sponsorship from Nestle-owned Uncle Tobys for its campaigns. Nestle research and development works with the Heart Foundation’s research team, which cites Nestle sponsored studies on its website.


Unfortunately, we are now seeing the implementation of a Health Star Rating System. Or the Death Star Rating System, as I prefer to call it. This Death Star Rating is every bit as much a joke as the $hit tick was. This system of wankery sees a product such as Sanitarium Up & Go given a star rating of 4.5 out of 5. Yes, a fake breakfast constructed of corn syrup, canola oil, “flavours” and other junk gets 4.5 stars in the Death Star Rating.

I cannot help but feel that it might be very beneficial to use the Death Star Rating as a good indicator of what NOT to buy. If it gets a high rating, DON’T TOUCH the product with a 10-foot pole. That’s how I would use the rating. You can probably pretty much guarantee that the product will be low fat, high sugar, non-food excrement in a box.

Here’s the upside: If you like to buy shit in a box, the Death Star Rating will make it easy for you to spot the shit with ease. The more stars, the shittier the product.

I’m very much looking forward to the day when common sense prevails and the Death Star Rating is ditched. Looking forward to the population, as a whole, realising that they’ve allowed food companies and corrupt organisations to convince them that shit-in-a-box is food. Very much looking forward to writing here, in the not too distant future, that the Death Star has imploded.

That’s the way the low-fat cookie crumbles

tim noakes

Pictured here is Professor Tim Noakes. Noakes is on trial for having applied too much common sense. More on Professor Noakes in a moment. First off, a couple of excerpts from the recent article Low-fat lie one big diet cover-up, by Dr Joe Kosterich:

“You might expect that major recommendations about health and diet (like the low fat diet) would be rigorously tested and assessed before being promoted to the public.

Sadly you would be wrong.”

“An absolutely damning review published in the British Medical Journal found that the introduction of low fat dietary recommendations had absolutely NO basis.

Let me repeat this. There was never any scientific basis to recommend a low fat diet.”


To quote the researchers: “Dietary recommendations were introduced … in the absence of supporting evidence from randomised control trials.”

Read more here.


Tim Noakes vs Association for Dietetics in South Africa

Now to the trial of Tim Noakes, Professor in the Division of Exercise Science and Sports Medicine at the University of Capetown. Noakes has committed the “crime” of recommending a sensible, health-giving diet. He is a proponent of a low carb, high fat lifestyle. In other words, he advises the eating of real, unprocessed food.


The following piece about the trial was written by dietitian, Caryn Zinn

TIM NOAKES vs. ADSA – re-adjourns February 8-17th (sigh)

What a privilege it was to be included as an expert witness in Prof Noakes’ hearing this week in Cape Town. I use the word “included”, because I didn’t actually get close to the stand, in fact neither did Prof Noakes himself. It certainly was an interesting insight into the legal system (or lack of it). Let’s summarise the series of events:

Dietitian (“Complainant”) puts in a formal complaint to the HPCSA (Health Professionals Council) in February 2014 about one of Prof Noakes’ tweats to a member of the public, about weaning a baby onto LCHF food (aka. whole food).

Take 1: The hearing commenced in June 2015 – but stopped immediately due to the HPCSA committee not being properly constituted – this should have been a sign of things to come.

Take 2: November 23-30th – 7 days (assigned two days longer than the usual 5 day hearing – just to make sure it was going to start and end). Well start it did, but end it certainly didn’t, not even close! Six days (yes, six!) were taken up by The Complainant’s team, leaving zero time for Team Noakes. There were countless (intentional???) delays, including not having read CVs sent to them in May, adding extra readings that had not been include in the “bundle” – legal speak for reading list, and other events that were somewhat farcical. The week concluded with a surprise witness being called at the last minute – the Chair of the HPCSA committee likened the scene to one from the “Ally McBeal” TV series. Not only did this breach legal processes, but also left NO time for Team Noakes to present at all. Deliberate delay???? Perhaps, and those who attended have made up their own minds.

Take 3: The hearing re-adjourns in February 8-17th – two years after the complaint was laid and countless funds spent in the process.

Here are my top 3 musings from the last 7 days at the hearing:

1. Team Noakes is solid. The lawyers (who are acting pro bono) are the smartest and most efficient individuals I have ever met. In fact one of them happened to be a medical practitioner before he became a lawyer and was well-versed in physiology and biochemistry. Watching them cross-examine witnesses was like poetry in motion, a real privilege to see and be a part of.

2. Team Complainant (one dietitian- chief complainant, two professors of nutrition and one paediatric specialist). I fear I just have to bite my tongue here, but I will say this:
a. Team Complainant had little understanding of the difference between nutritional ketosis and ketoacidosis, and refused to believe that nutritional ketosis is a safe and normal physiological state that humans have evolved with. Physiological facts: i. Babies take only 2 hours to get into ketosis. ii. Breastmilk itself is ketogenic. iii. Babies are in ketosis when they’re born. iv. Ketones are used to fuel the development of the brain. v. Ketones are important!
b. Team Complainant had little understanding of what LCHF actually is; they believe that LCHF eating and ketogenic eating are the same and that LCHF eating will send infants into ketosis. No! (not there is anything wrong with being in ketosis, but LCHF eating is not about getting into ketosis; it’s about eating whole, unprocessed food – YOU know this!).
c. Team Complainant believes that LCHF eating will send infants into ketoacidosis and therefore deem the introduction of complementary LCHF foods to be dangerous and “life-threatening” – No!
This is staggering stuff, Team Complainant’s experts were unaware of basic physiology and the role of ketones in general. It’s gets better: Coming in at number 3 musing is this:

3. The SA paediatric guidelines have recently been revamped (in 2013) and say the following:

“From six months of age, give your baby meat, chicken, fish or egg every day, or as often as possible. Give your baby dark-green leafy vegetables and orange coloured vegetables and fruit every day”. There is no mention of baby cereals at all – perhaps this was an oversight? Because the way I see it is that these guidelines are actually…wait for it……LCHF-friendly. So it can be argued based on the points listed in the guidelines, that Noakes advice is actually “conventional”. Either that, or that the paediatric guidelines are “unconventional” – go with whichever you want. When this salient point was put to the witness who was involved in the development of these guidelines, you could hear a pin drop.

Anyway, this and a whole lot more was fascinating. Thanks to Marika Sboros (a dedicated Noakes advocate and journalist) for her minute-by-minute twitter updates over the 6 days, plus this fabulous summary –…/tim-noakes-and-legal-dream-team-h…/ She’s the one to follow if you want to be entertained in February!

Despite the gross incompetencies, (deliberate) delays and breaching of the rules by Team Complainant, Team Noakes remains strong, and is getting more and more followers each day. This includes the lay public, dietitians in South Africa (stealth dietitians, as speaking out is NOT encouraged), medical professionals, and community workers. They are seeing the weight loss, the reduction in medicines, the improved wellbeing, and the reduced inflammatory conditions that you get with “Banting” or the LCHF lifestyle.

Life-threatening? Perhaps, but only to Big Food and Big Pharma!
Go Team Noakes….until February 2016.


What a wonderful insight into the proceedings from Caryn Zinn. It’s actually one of the most amusing things I’ve read in a while. And it seems that, unfortunately, the uninformed complainants that Caryn has mentioned are far from being the only uninformed so-called health professionals around. I was also amused to read this article from 2014, entitled On Tim Noakes and Bullsh*t,in which the author mentions that he was told by an uninformed dietitian, “What? No!  I’m a registered dietitian, so don’t talk to me about Tim Noakes” she retorted.  “Why not?” I worried asked, “I’ve lost 6 kilos since I cut out the carbs”.  “Yes, of course you’ll lose weight”, she replied irritatedly, “Your body goes into ketoacidosis! 

(NO, love, it’s ketosis. Not.the.same.thing.)

So, let’s see what happens with the trial in the new year. Interesting times ahead.
What a wonderful opportunity the trial is for Professor Tim Noakes to get the truth out there about the benefits that a rubbish-free diet can bestow.

Enough of the low-fat diet lies that we’ve been fed for years. Enough. Those lies have lead to an epidemic of Type 2 diabetes. Those lies are killing people.